PrimaDonna: Lingerie devoted to women’s curves since 1865

PrimaDonna lingerie – a brand like no other

For 150 years they have kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women with a larger bust. While it takes you 10 seconds to feel the perfect fit, it takes PrimaDonna 18 months to create the perfect bra. Their beautiful bras are manufactured carefully to embrace your curves and to uplift your natural elegance. With their many years of expertise the designers create fashionable, lavish and refined lingerie that fits like a glove for women with a fuller cup.

Victoria’s Little Bra Shop visit to Belgium

In 2014 we were extremely privileged to be invited to PrimaDonna’s headquarters in Belgium, whereby we had a ‘behind the scenes’ tour – a visit to their factories, a chat to the designers and a chance to view their extremely high standards of quality control. It was a truly amazing experience and makes you appreciate just how much work goes into creating a comfortable yet luxurious bra.

Buy primadonna deauville online at Victoria's Little Bra Shop

PrimaDonna Deauville

The legendary fitting Deauville is the bestselling PrimaDonna series – with one selling every 2 minutes around the world! This utterly gorgeous everyday bra is definitely a personal favourite of ours at Victoria’s Little Bra Shop. If you haven’t tried this wonderfully comfortable bra yet, you must! It’s the perfect bra for ladies with a larger bust, ensuring a supportive, smooth and naturally rounded look. We are a proud UK stockist of PrimaDonna lingerie so pop into our little boutique in Dorking, Surrey or alternatively shop our extensive range here. We are confident that you’ll feel the difference!